The role of AI in creating effective affiliate marketing ads
16 Jul 2018
When simply stated, affiliate marketing involves promoting products of another seller on the internet for a commission. The commission is either tagged on the number of leads you directly to the site or a percentage of the value of goods sold to the prospects who buy from your promotional efforts. Therefore, ads play an important role in getting the brand message out there.
The role of AI in affiliate marketing
Artificial intelligence has gained prominence in the digital space by providing opportunities for deciphering trends, predicting outcomes of different variables, and managing relationships between brands and the target audience. When it comes to affiliate marketing, the AI has some benefits that it offers both the publishers, affiliate marketers and affiliate networks that go into improving the ad effectiveness, getting qualified audience, and spreading the intended message.
The effectiveness of any marketing program depends on the effectiveness of data analysis. In the course of a campaign week, an affiliate marketer may generate hundreds of data points through clicks, links, and feedback from the visitors. Over several weeks or months, there may be millions of data points that it becomes very hard for the marketers to make any sense of the data they have collected. Machine learning technologies such as the Talking Ads Machine Learning Algorithms helps analyze the various data points and come up with trends that can be interpreted and acted on by the marketers.
Machine learning has grown incredibly over a short period. It is now possible for the marketers to pick unstructured data and identify patterns and variable variables in real time. This is something that may take weeks for humans to notice. AI can help identify the best ways to approach a particular target group and end up in a sale. It is all about matching people with the items that they are most likely to purchase in real-time.
Improving mobile experience
It is now common knowledge that the majority of the traffic to any sites comes from the mobile devices. However, mobile marketing comes with several challenges for the marketers. First, marketers find it hard to market their products intruding into the user’s privacy. Several regulations also prevent the collection of customer data and regular marketing offers to mobile users.
Some of the most common ways of monetizing mobile interactions include in-app purchases, SMS message, and push notifications. Unfortunately, it is not possible to tell how far is too much for every individual prospect. Fortunately, AI can help solve this puzzle by pulling data from different users as well as monitoring their internet over time and enabling smart placement of ads and other promotional content.
The most common sources of data include user queries, places visited, social media insight and browsing activities. AI pulls these sources together and helps affiliate marketers and brands improve on the campaign performance thereby increasing the return on investment.
Improving on data quality
SEO has changed over the years. However, the value of quality content remains. It is unfortunate that most writers churn volumes of low-quality content in a bid to attract readers to the affiliate links. AI is now a great tool in helping produce quality content.
Some of the things that AI does to help improve the content includes helping in research, sourcing the information, collating the written work as well as in the creation of dynamic media. AI is also helping in coming up with effective subject lines and social media topics. There are several free tools online that bloggers and affiliate marketers can utilize to create content that actually converts.
Determining the best places to find audiences
Advertisers always have a hard time trying to find the right match for their products among the many online communities, blogs, and websites. This also affects the freelancers as poor selection of products to promote also ends up in no sales and therefore no cash. In the early days, advertisers gave affiliate links to whoever applied for them with the hope that some visitors will trickle in from whatever site it is.
Nowadays, with the help of Artificial intelligence, brands can know the target audience, create segments and predict possible readership trends of given sites in an instance. Tools like the Facebook’s lookalike audiences, Google AdWords, and programmatic display campaigns make it easy to target the right audience for your products through affiliate links. Machine learning helps AI platforms not only analyze site data but learn which site can offer the best potential for an affiliate program in the future.
AI has lots of other opportunities to affiliate marketers and advertisers alike including improving communication between both teams, optimizing the ad creative, streamlining the sales process and determining the best affiliate layouts among others. If you are an affiliate marketer or a publisher look for quality ad management services such as Talking Ads Marketing Management Services to enhance the effectiveness of your ads and other marketing campaigns cost effectively.